How to Win at Social Media Marketing as a Sex Coach

What does it take to succeed at social media marketing for coaches?

Somatica alumni Janel Vitale was recently voted “#1 Sexpert on TikTok” by Cosmopolitan. Somatica Institute co-founder Danielle Harel interviewed her to find out how she got over 6 million likes on the social platform, and what it takes to get started in social media marketing as a sex coach — and continue to stay inspired over time.

[Interview has been edited for clarity and length.]

Overcoming Insecurity and Shame to Becoming a Sex Coach

Janel’s specialty is relationship design. She helps couples navigate differences in what they want — in the bedroom and with their relationship structure. She works with monogamy and non-monogamy, high sex drive versus low sex drive, kinky versus tantric.

Maybe not exactly a natural fit for TikTok — a social media platform whose user base is largely Gen Z (60%) — you might think. Or is it? Her 400,000 followers and over 6 million likes tell a different story.

But let’s start at the beginning. We’re always curious to hear how our students get started in their journeys as sex and relationship…